Inkygoodness: Framing Beermats from Inkygoodness on Vimeo.
Last week we filmed behind the scenes at The Framers in Birmingham in preparation for the launch of the upcoming Inkygoodness Beermat Characters exhibition!
Filmed on location at The Framers by local film maker Craig Bush, with assistance from Log Roper, the footage reveals the process of framing our fantastic Beermat Characters. The first of two films produced for the project, the second one will reveal the team hanging the show, and celebrating on the launch night (30.04) next week.
Showcasing the talents of over 80 artists & illustrators tasked with the challenge to transform a simple beermat into a character – with surprising and delightful results, Inkygoodness Beermat Characters opens on Monday 29th April till Saturday 4th May at The Coningsby Gallery in London. Over 100 illustrated beermats will go on display, featuring a diverse collection of artworks from handmade to digital, felt plush, paper-cut outs, inked & painted, 3D sculptures & much much more!

Neil Bennett at Digital Arts Magazine interviewed me recently about the Inkygoodness Beermat Characters project!
We discuss my inspiration for the project, the artists involved and thoughts on the upcoming exhibition - as well as revealing a few sneaky peeks of some of Beermat Characters (including this one by Sandra Dieckmann) which will go on display in London next week.
“Most creatives have found themselves doodling on beermats at some time in their lives. Inkygoodness – which is run by regular Digital Arts contributor Lisa Hassell – has taken in-pub sketching to the next level by putting together a competition and exhibition that invited illustrators and artists to create a character using a mat as a canvas. The entrants were judged by the likes of character art curators and conference organisers Pictoplasma, illustrator and writer Zeegan Rush, and Digital Arts editor Neil Bennett.”
Read the full interview here:

For many illustrators, 2013 is about creative satisfaction over financial reward.
When creating work for clients, compromise is often necessary to fulfil a brief, but if you have to compromise your ethics or practice, you’ll often produce sub-par work that won’t make it into your portfolio. Many illustrators we’ve spoken to say that the financial pressures of ‘austerity Britain’ led to them doing this in 2012 – but this year, even as tough times continue, some standards need to be maintained.
“Last year, I ended up greenwashing one of the world’s biggest oil companies. Just for a new kitchen” recalls Finnish illustrator Janine Rewell. “As soon as the brief rolled in, I knew I should turn it down.” Worse still, the end result was disappointing; ”It’s on my conscience even now, regardless of all the good clients I’ve had since.”
Written for the March 2013 edition of Digital Arts magazine, this In-Depth feature invites viewpoints from leading illustrators on “How to Stand Out in Illustration”

Beermat Characters is the latest project by Inkygoodness, inviting illustrators, artists & character designers to transform a beer mat (coaster) into a character.
An exhibition of the resulting artworks launches in April 2013 at the Coningsby Gallery, showcasing over 100 customised Beermat Characters by international artists & illustrators.
Participating artists include:
Aaron Miller (UK) / Alice Potter (UK) / Bart Aalbers (NL) / Cachetejack (ESP) / Casiegraphics (UK) / Chris Cowdrill (UK) / Claire Jones (UK) / Daisy Woolf-Whitehouse (UK) / Dave Bain (UK) / David Shillinglaw (UK) / Diane van der Voort / Docvek (UK) / DOODULL (UK) / Ed J.Brown (UK) / El Tobe (UK) / Emma Jane Green (UK) / Emma Levey (UK) / Frenemy (USA) / Florence Blanchard (FR) / Gabriela Nicole Gonzalez (USA) / Hattie Stewart (UK)/ Huw Barrett (UK) /JangoJim (NL) / Jimmy Rogers (UK) / Joanne Hawker (UK) / Johnnie Weiliang-Hoek (NL) / Jordan Andrew Carter (UK) / Jorfe (ESP)/ Josh Neal (UK) / Julien Decaudin (UK) / Kristyna Baczynski (UK) / Laura Kiteley (UK) / Liam Smith (UK) / Lorrie Whittington (UK) / Luke Brookes (UK) / Manuel Reggalado (GU) / Marina Munn (UK/BG) / Matthew McGregor (UK) / Max Postma (NL) / Mayumi Haryoto (IND) / Michael Slack (USA) / Michel Martins (NL) / Michelle Turton (UK) / Motel Seven (SA) / Mr the Beef (UK) / Muxxi (GU) / Nate Bear (USA) / Natie Marie (UK) / Osian Efnisien (UK) / Paul Goodall (UK) / Paul Roberts (UK) / Pia Drent (FR) / Pippa Stewart (UK) / Rilla Alexander (GE) / Rinske Zijsling (NL) / Rob Pybus (UK) / Ronnie Deelen (PL) / Rosie Cheekes (MY) / Ryan Quincy (USA) / Sac Magique (UK) / Sam Downes (UK) / Sandra Dieckmann (UK) / Scott Balmer (UK) / Shenly Lee (MY) / Simon Wild (UK) / Slumberbean (UK) / Sneaky Raccoon (UK) / Steven Roberts (UK) / TADO (UK) / Toy Factory (BE) / The Felt Room (UK) / Tom Holmes (UK) / Tracey Meek (UK) / Vicky Newman (UK) / Wilmer Murillo (HO) / YemaYema (EC) & more!
More details will be announced in the coming weeks on the inkygoodness website. Follow Inkygoodness on twitter for all the latest news!
Beermat Characters illustration exhibition, Coningsby Gallery, 30 Tottenham Street London W1T 4RJ. Open daily 29th April - 4th May, 11am - 6pm.
Launch night Tuesday 30th April, 6pm - 9pm. RSVP to hello@inkygoodness.com.

Ever wonder how working Mum’s do it? Computer Arts magazine invited me to share my experience for their Opinion column. It was a little scary to write something so honest and revealing (not many people know I am single) but I hope my frank account of juggling freelance work with a baby is an interesting read!
“Having kids is a game-changer; adapting to unconventional working hours whilst meeting the demands of a small child can drive anyone a bit bonkers; yet despite the inevitable distractions, controlling when and how I work is one of the greatest benefits of the freelance career.”
Read the full article in the February edition of Computer Arts magazine, out now.